Sales & Marketing

CDN Marketplace

Get noticed by Cisco customers and resellers!
It's easy to create a customized showcase to market your CDN solutions.

Available to:

  • Registered Developers
  • Solution Developers
  • Preferred Solution Developers

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Go-To-Market Resource Center

A comprehensive go-to-market planning guide designed to help partners develop a complete GTM plan, or augment existing one. It contains links to useful Cisco.com and third party resources and valuable tools and tips for engaging Cisco and its reseller partners. Refer back to the Go-To-Market Resource Center often.

Available to:

  • Registered Developers
  • Solution Developers
  • Preferred Solution Developers

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Press Releases

CDN partners may promote their Cisco relationship and Cisco compatible solutions using Cisco approved press release templates. There are three key events where partners are eligible to create and submit press releases for approval including:

  • Upon joining the program and completing Interoperability Verification Testing (IVT).
  • After completing Interoperability Verification Testing a new or updated solution
  • To announce the advancement of your relationship within the CDN Program

Available to:

  • Registered Developers
  • Solution Developers
  • Preferred Solution Developers

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Branding Assets: Logos, Banners & more

Promote your Cisco relationship with these branding assets.

Available to:

  • Registered Developers
  • Solution Developers
  • Preferred Solution Developers

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CDN Power Hour Webinars

Attend ongoing webinars that support both technical and sales/marketing audiences.  Webinars are recorded and made available along with the actual presentations.

Available to:

  • Registered Developers
  • Solution Developers
  • Preferred Solution Developers

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Solution Incentive Program (SIP)

Linking Cisco resellers and CDN partners to collaboratively create, market, and deliver end-to-end solutions. Reseller partners are financially incented to incorporate 3rd party solutions into their overall packaged offering designed for repeatable sales. CDN partner solution requirements are:1)CDN marketplace presence and 2) solutions with current IVT certifications. Submitting a qualified application is fast and easy!

Available to:

  • Solution Developers
  • Preferred Solution Developers

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Case Study Services

Enhance your solutions value proposition through written and/or video case studies. All case studies must be supported with a named end customer who has implemented your solution and can document success metrics.

Available to:

  • Registered Developers
  • Solution Developers
  • Preferred Solution Developers

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Partner Marketing Central

Partner Marketing Central is an easy-to-use tool for Cisco partners to create co-branded marketing materials, campaigns and events.  Do you need an e-mail campaign, a web banner ad, a sales presentation?  Or maybe you have to organize a roadshow or manage an entire marketing campaign?  Everything is available to you - we did all the work!

Available to:

  • Registered Developers
  • Solution Developers
  • Preferred Solution Developers

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CDN Developer Forum

The goals of the Developer Forum are to:

  • promote collaboration and dialogue between you and CDN
  • make program members aware of new and existing Cisco products and technologies, including best practices in both technology and marketing
  • provide important program updates and increase the awareness of the program's technical, marketing, and sales enablement benefits
  • solicit program member feedback on how we can improve the program

Available to:

  • Registered Developers
  • Solution Developers
  • Preferred Solution

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Partner Velocity

Partner Velocity will help you create powerful and innovative marketing solutions. Throughout the year, Cisco will bring you events, on-demand replays, and resources to help you execute marketing activities and press coverage. These events include access to external marketing "gurus" that will share tips and best practices to get the best results.

Available to:

  • Registered Developers
  • Solution Developers
  • Preferred Solution Developers

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Go-To-Market Planning Services

The CDN team has partnered with several consultant groups that provide a customized strategic business plan for CDN Partners. These consultant groups have extensive experience with both Cisco and CDN Partner's needs and challenges and leverage many of the Cisco go-to-market assets that are available to all of our partners.  The consultants will work with the CDN Partner to understand their offering and target market(s).  The typical engagement is eight weeks and includes three stages: education, discovery, recommendation. 

Available to:

  • Solution Developers
  • Preferred Solution Developers

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